Our most-loved piece is back, just in time for the holiday season.

don't miss out

  • Our Best Sellers

  • Lobster Collection

  • Favorite Places

  • Lobster Crewneck Sweatshirt

    Regular price From $36.99
    Regular price Sale price From $36.99
  • Wave Graphic Tee

    Regular price From $27
    Regular price Sale price From $27
  • Your Favorite Place Crewneck Sweatshirts

    Regular price From $37.99
    Regular price Sale price From $37.99

Tribute to Maine, Our Favorite Place

  • Lobster Crewneck Sweatshirt

    Regular price From $36.99
    Regular price Sale price From $36.99
  • Ladies Lobster Tee

    Regular price From $28
    Regular price Sale price From $28
  • Youth Lobster Front Crewneck

    Regular price $36
    Regular price Sale price $36
  • Lobster Longsleeve and Crewneck Sweatshirt, Front only

    Regular price From $29.99
    Regular price Sale price From $29.99

This collection was designed for the places you never want to leave.

  • Your Favorite Place Crewneck Sweatshirts

    Regular price From $37.99
    Regular price Sale price From $37.99
  • Your Favorite Place T-shirts

    Regular price $27
    Regular price Sale price $27
  • Drakes Island Graphic Tee Shirt

    Regular price $25
    Regular price Sale price $25
  • Wells Beach Graphic Tee Shirt

    Regular price From $25
    Regular price Sale price From $25

Born in Kennebunkport, Maine • 2009 (Full Story)

it's always the weekend® was born from a love of coastal living and Sunday afternoons. We believe the weekend isn't simply a day — it's a state of mind.

Inspired by the coast and a weekend mindset, we create thoughtfully designed apparel and goods that bring the effortless spirit of the weekend into everyday life. Grab a shirt, hat or a crewneck and start living like it’s always the weekend®

Explore Our Collections

Top Off Your Weekend

For Weekends, Coffee Runs & Everything In Between.

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Printed and Shipped in the USA

Born on the Coast. Made for Everyday

Member of our Beach Club Collection

Inspired by life on the coast, our Wave Tee is an easy favorite for wherever the weekend takes you. From mornings by the water to afternoons with friends and nights around the bonfire, it’s the perfect blend of laid-back comfort and classic coastal style.

Find your new favorite tee and make every day feel like the weekend.

Buy Now

Weekend Crew Best Seller

Inspired by life on the coast, our Lobster Crewneck is the one you’ll reach for season after season. From cool nights by the beach to boat days and weekends with friends, it’s the perfect blend of laid-back comfort and classic coastal style. Make it your new favorite.


BUY NOW