# it's always the weekend®

> Coastal-inspired apparel celebrating long weekends, favorite places, lobsters, and local life.

it's always the weekend® is a lifestyle brand born in 2009 in Kennebunkport from a love of coastal living, good friends, long weekends, and memorable places. Its collection includes graphic tees, crewnecks, hoodies, hats, stickers, and kids’ items featuring lobsters, beaches, lakes, sailing, local towns, and favorite-place themes.

## Pages

- [it's always the weekend®](https://itsalwaystheweekend.com/a/shop/) — it's always the weekend® is the official online store for the brand it's always the weekend®.

## Collections

- [Weekend Collection](https://itsalwaystheweekend.com/a/shop/collections/frontpage) — The Weekend Collection from it's always the weekend® is a curated set of apparel inspired by the simple luxury of time off, designed for coastal mornings, small-town strolls, and spontaneous road trips.
- [Hat Collection](https://itsalwaystheweekend.com/a/shop/collections/hats-1) — The Hat Collection from it's always the weekend® offers versatile designs for every adventure, from city streets to weekend getaways, crafted with quality materials for comfort and durability.
- [Retirement Collection](https://itsalwaystheweekend.com/a/shop/collections/retiredcollection) — The Retirement Collection from it's always the weekend® celebrates the freedom, accomplishment, and well-earned moments that come with retirement. It is designed for those who have completed years of work and now embrace a new chapter of life.
- [New! Shopify performance sharing is now turned on](https://itsalwaystheweekend.com/a/shop/collections/for-shopify-performance-tracking) — New! Shopify performance sharing is now turned on — New! Shopify performance sharing is now turned on
- [Crewnecks , Hoodies & Pullovers](https://itsalwaystheweekend.com/a/shop/collections/hoodies-sweatshirts-outerwear) — Crewnecks , Hoodies & Pullovers is a collection from it's always the weekend® that includes 6 visible products.
- [Hat & Sticker Collection](https://itsalwaystheweekend.com/a/shop/collections/hats-caps-collection) — The Hat & Sticker Collection from it's always the weekend® includes 4 products.
- [Optionize Add-ons](https://itsalwaystheweekend.com/a/shop/collections/optionize-add-ons) — Optionize Add-ons is a collection of apparel and accessories available from it's always the weekend®.
- [Lobster Collection](https://itsalwaystheweekend.com/a/shop/collections/lobster-collection) — The Lobster Collection presents signature coastal designs inspired by weekends that feel endless.
- [Best Sellers](https://itsalwaystheweekend.com/a/shop/collections/best-sellers) — Best Sellers is a collection overview from it's always the weekend®.
- [Favorite Places](https://itsalwaystheweekend.com/a/shop/collections/favorite-place) — Favorite Places is a collection celebrating the places people love and souvenirs associated with them.
- [T-Shirts and Long Sleeves](https://itsalwaystheweekend.com/a/shop/collections/t-shirts) — T-Shirts and Long Sleeves is a collection page for apparel products.
- [Little Weekenders](https://itsalwaystheweekend.com/a/shop/collections/little-weekenders) — Little Weekenders is a kids, baby, and specialty-items collection from it's always the weekend® with size charts for t-shirts and hoodies.